Privacy policy
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.
Customer account orders     
Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and forwarding of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you.
A transfer of your data takes place, for example, to the shipping companies and drop shipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.
Contact Reviews Newsletter     
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Data collection when writing a comment
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.
When your comment is published, only the name you provide will be published.
Use of e-mail address for sending newsletters
We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.
Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties.
Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.
Payment service provider     
Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use these cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually on their acceptance, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the links below you can find out how to manage (including disabling) cookies in the main browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer
delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data
sfri11471/mac
Affiliate Advertising Analysis     
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest:
– In the demand-oriented and targeted design of the website, e.g..
for analysis and statistics tools
– targeting site visitors with interest-based advertising, e.g. conversion tracking
– to measure the success of partner advertising and the associated correct billing of commissions
within the partner program.
You have the right to object at any time to this processing of personal data relating to you based on Art. 6 para. 1 lit. f DSGVO for reasons arising from your particular situation.
Use of Google Analytics
On our website, we use the web analytics service Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link[https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and privacy, please visit
https://www.google.com/analytics/terms/de or https://www.google.de/intl/de/policies.
Use of the remarketing or “similar target groups” function of Google Inc.
On our website, we use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

The application serves the purpose of analyzing visitor behavior and visitor interests.

Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with the European data protection guidelines.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising
Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.
You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/.
Use of Smartlook. We use the analysis software Smartlook from Smartsupp.com s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic, as part of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization pursuant to Art.6 para. 1 lit.f DSGVO. This tool records movements on the monitored websites in so-called heatmaps. This allows us to recognize anonymously where visitors click and how far they scroll. This allows us to make our website better and more customer-friendly. The protection of your personal data is very important to us when using this tool. All data is collected without us being able to assign it to specific users. We can only track how the mouse was moved, where clicked and how far scrolled. Furthermore, the screen size of the device, the device type, information about the browser, the country from which was accessed and the preferred language are collected. If personal data of you or third parties are displayed on a website, these are automatically hidden by smartlook. They are therefore not traceable for us.
You can prevent the use of the smartlook tool by using a “Do Not Track header”. Then no data will be collected about your visit to our website. To do this, you must set your browser accordingly. You can find instructions on how to do this in German at: https://www.akademie.de/wissen/do-not-track-datenschutz. You can also deactivate the Smartlook tool alone using the opt out switch under : Smartlook Opt-Out. The privacy policy of Smartlook can be found here: https://www.smartlook.com/de/privacy. Use of Google Ads conversion tracking
We use on our website the online advertising program “Google Ads” and in this context conversion tracking (visit action analysis). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers’ websites. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU “Privacy Shield” data protection agreement and has thus undertaken to comply with European data protection guidelines. You can deactivate personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out given there. You will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/
Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” on our website of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).

The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network.
For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads.
Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with the European data protection guidelines.
You can deactivate the “Custom Audiences” remarketing function here.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/. Use of Google AdSense
We use on our website the AdSense function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-related advertising on these.
By means of this function, personalized, interest-related advertising ads from the Google Display Network are displayed to visitors of the Provider’s website. In doing so, Google uses cookies that enable an analysis of your use of the website.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. You can find more information as well as Google’s privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/.
Use of the Amazon affiliate program
We use the affiliate program “AmazonPartnerNet” of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; “Amazon”). We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the partner program. The cookies allow Amazon to determine that you have clicked on an ad link and can track the origin of the order generated by the advertising link. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You will then not be included in the conversion tracking statistics. The privacy policy with detailed information on the use of data by Amazon can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
Plug-ins
Use of social plug-ins by means of “Shariff”.

We use social network plug-ins on our website. To keep you in control of your data, we use the privacy-safe “Shariff” buttons. Without your explicit consent, no links are established to the servers of the social networks and consequently no data is transmitted. “Shariff” is a development of the specialists of the computer magazine c’t. It enables more privacy on the net and replaces the usual “share” buttons of the social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html. When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. Only after this active login by you, a direct connection to the social networks is established. By logging in, you give your consent to the transfer of your data to the respective social media provider. Here, among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. Social networks named below are integrated by means of the “Shariff” function. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.
Google+ of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388 Social Login We collect your public profile data only from the consent you provide prior to initiating Social Login, through the social network that was used to log in to our website. This data includes your first name, last name, email address, a link to your social media profile, a unique identifier, and a link to a social profile avatar. This data is used to create your user profile on our website. You can withdraw this consent at any time by sending us an email. We use Google Analytics to track social shares made on our website. Google automatically collects and stores certain information in their server logs, including device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referring URL, and cookies that may uniquely identify your browser or be associated with your Google account in accordance with their privacy policy: https://policies.google.com/privacy
Use of GoogleMaps. On our website, we use the function for embedding GoogleMaps maps of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The function enables the visual display of geographical information and interactive maps. In doing so, Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated. Your data may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of our website. For more information on the collection and use of data by Google, please refer to Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.
Use of Google reCAPTCHA

We use on our website the service reCAPTCHA of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. The processing is based on Art. 6 para. 1 lit. f DSGVO from the legitimate interest to protect our website from automated spying, abuse and SPAM. You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Data subject rights and storage period
Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use. Rights of the data subject
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purposes of direct marketing.
Contact us if you wish. You can find the contact details in our imprint.
Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims. if personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.
Last updated: 21.07.2020

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